The Game Shop will offer services for game players from the Havana community, giving them a unique experience of playing video games on world class facilities, which they otherwise would not be able to access.
Having a video gaming facility in Havana will create a sense of living a happy life, especially after having had a stressful day.
Game Shop Aims:
- * To allow kids and young people to come have fun instead of going for alcohol or drugs,
- * To allow people find peace and excitement while relaxing after stressful schedules,
- * To provide them with games they can’t afford at home,
- * To offer people access to high quality online games.
Products and ServicesGame Shop will offer gaming in every possible way, from PC to hand-held games like the Play Station, Xbox, Play Station Portable, Nintendo Wii etc. Game Shop will entertain users with the best video gaming experience possible and provides a facility and experiences which are impossible to be recreated at home. The facility shall have games such as an arcade, shooting, strategy, sports and adventurous games. These games all come with single and multiplayer options. In addition there will be WiFi, a printer & a space for snacks and beverages . The target group of customers are children and anyone who is interested in leisure and video games. Game shop will also have a notice board with all the games that can be played in the facility. Customers will be informed about new version of the games available and any improvements, hereby also using posters and other marketing channels. In other words, customers will be able to follow up company’s offerings and choose the package that fits their demands. As I aim to help my community, I will incorporate a single PC, printer and fridge for the community to come in and have fun, browse the internet and print out what they want and need.
Why Game Shop is a Good IdeaMany young people in Havana don’t have opportunities at home to engage and mingle with other teenagers from their community. Playing games helps kids or members of the family not only to have fun and play together. It also keeps them occupied while other family members are for instance busy shopping. It is an opportunity for parents to leave their grown up kids at the gaming center or enjoy a game together, to make sure that all of them have a nice time. Lastly and importantly, it would help game enthusiasts to enjoy real gaming experience with big screens and proper sound effects, which is not a possible set up at every home for every game, especially not in this location (Havana is an informal settlement) in the moment.
Current Situation and ProblemsBelow are some of the problems that home game players currently face according to a first Game Shop Online Survey:
- Regular game crashes caused by unstable systems;
- Games wear out computer systems because they intensively consume memory and Central Processing Unit (CPU), therefore people need to do regular changes in computer components;
- Game players need to do regular software updates for the computers to enable them to support variety of games;
- Most games are still not compatible, this demands game players to have a good understanding of what things need to be installed in order to play specific games;
- Most online games that support interactions need a huge internet bandwidth, not all game players can afford to have access to high speed internet in their homes.
Game Shop’s Aims:Having a video gaming facility in Havana will create a sense of living a happy life, especially after having had a stressful day. Game Shops therefore aims to…
- – allow kids and young people to come have fun instead of going for alcohol or drugs,
- – help people find peace and excitement while relaxing after stressful schedules,
- – provide them with games they can’t afford at home,
- – offer people access to high quality online games.
Next Steps: Getting Game Shop StartedSince Havana is still a developing location, not everyone has access to electricity and this is an issue just like land. For this campaign, to get it started, electricity would cost me +- N$ 1 000 p/m. My long-term plan is to use solar, which I will tackle next, upon the success of this campaign. This would then be part of my next campaign. High speed internet would cost me -+ N$ 500 p/m. In order to get it started, I would put up my Game Shop in my uncle’s backyard first. It can then grow bigger over time and later get its place on its own.
Budget for establishing Game Shop
|Descriptions||Unit price||No. of Items||Amount (N$)|
|Monitors & Screens|
|PC monitors||4 000||3||12 000|
|LED TV screens||2 500||1||2 500|
|PS4 500 GB – Xbox 360 500GB||6 349||2||12 698|
|3 139||1||3 139|
|Electricity (first 3 months)||1 000||3||3 000|
|Wi-Fi installations||2 148||1||2 148|
|Printer (A4 copy) Fridge||1 800 2 500||1 1||1 800 2 500|
|Total amount:||N$ 39 785|